Elizabeth runs a small retail shop in Melbourne, selling clothing and accessories. Despite being a successful business, Elizabeth noticed that her profits were not as high as she expected them to be. After conducting an internal audit, she discovered that her staff and customers were stealing from her.
Elizabeth was determined to put a stop to the theft, so she decided to install CCTV cameras throughout her shop. She placed cameras at strategic locations, such as the cash register and the dressing rooms, where she suspected most of the thefts were taking place.
After the cameras were installed, Elizabeth monitored the footage closely. She was shocked to discover that her staff were stealing from her by undercharging customers and pocketing the difference. She also caught customers stealing items from the store.
Elizabeth took immediate action, dismissing the staff members who were caught stealing and banning the customers who were caught on camera. She also used the footage as evidence in her insurance claim.
As a result of the CCTV installation, Elizabeth was able to significantly reduce the amount of theft in her store. Her profits improved, and she was able to improve her stock turnover and invest in her business.
Elizabeth’s experience is a prime example of how CCTV can be used effectively to combat theft in retail businesses. The cameras not only act as a deterrent, but they also provide clear evidence of any criminal activity, allowing business owners to take appropriate action.